Types of Persuasive Writing

Bandwagon Appeal
"Bandwagon Appeal" is a facet of propaganda that specifically deals with trying to persuade a reader into purchasing a service or product simply because others are. "Bandwagon Appeal" can be found in many forms of persuasive writing, but is most commonly produced in magazine or newspaper ads.

Testimonial
A "Testimonial" can be a type of persuasive writing that encourages readers to use a good or service because a high-profile member of society has had positive experiences using it. Celebrities are most commonly found at the forefront of these advertisements.

Card Stacking
This common form of persuasive writing usually consists of advertisers highlighting the best features of a good or service, but failing to acknowledge potential side effects or problems that may arise. "Card Stacking" is commonly found when discussing drug products that commonly can have serious side effects.

Plain Folks
"Plain Folks" consists of attempting to persuade the reader to become the "average Joe" by using the product since everyone else seems to be the using the good or service as well.

Name Calling
Relating to "pathos" in Aristotle's forms of persuasion, "Name Calling" can be used to make the reader feel negatively about a related product, and then decide upon the good or service that the producer is trying to sell. This, along with the others, can be found most commonly in magainzes or in some newspapers articles. "Name Calling" is commonly found in the automobile industry.